Matt Wills
Photographer, designer, etc.

Cycle Deep

Identity and collateral for a community bike ride in Deep Ellum.

Cycle Deep Presentation-01.jpg
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 Fun fact: The guys who started this ride are from Detroit, so I incorporated the "V" element (reminiscent of vintage car emblems) as a nod to the Motor City. It also represents an downward-pointing arrow as a play on the word  deep .

Fun fact: The guys who started this ride are from Detroit, so I incorporated the "V" element (reminiscent of vintage car emblems) as a nod to the Motor City. It also represents an downward-pointing arrow as a play on the word deep.

Cycle Deep Presentation-03.jpg
Cycle Deep Presentation-04.jpg
Cycle Deep Presentation-05.jpg